Sales and Marketing Convergence

Eliminate silos and align strategies, processes and tools to deliver exceptional and meaningful customer experiences.
Sales and Marketing Convergence

“Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates and 38% higher sales win rates.” – MarketingProfs

Today, customers can quickly and easily find the information they need about your products and services when, where and how they choose -- not how you choose. This represents a transformative shift and opportunity for how sales, marketing and service can work together to deliver more meaningful customer experiences.

As digital transformation continues, the traditional battle lines between sales and marketing (along with service) must come to an end. Organizations that can eliminate these silos to align strategies, processes and tools will have a distinct competitive advantage in deliveringmeaningful customer experiences that lead to increases in customer acquisition, retention and sales.

Some of the ways in which ECENTA Digital can help your organization with SALES & MARKETING CONVERGENCE include:

  • Strategy development and alignment for customer engagement
  • Creation and implementation of new processes
  • Tool and technology selection and implementation
  • Change management
  • User adoption
  • Training
  • Other needs

CONNECT NOW with ECENTA Digital and start creating more meaningful customer experiences.