Netafim: SAP Hybris Marketing and SAP Hybris Cloud for Sales
NETAFIM was founded in 1965 in Tel Aviv, Israel by farmers and Agronomists, on the idea that micro-irrigation is a solution to one of the world‘s most urgent problems: lack of quality water for food production. Today NETAFIM is the world’s leading sustainable irrigation company, with factories and offices in over 120 countries.
After a successful multi-year IT transformation to deploy a global instance of SAP ECC for back-office Finance, Accounting, Manufacturing and Distribution operations, NETAFIM began phase II of their global IT transformation to modernize their front-office sales and digital commerce operations. For digital commerce, key business requirements included enabling Dealers to view technical product data online, catalog searching, order placement with dealer-specific pricing and ATP information, and My Account access for viewing quote, order and invoice history. Key technical requirements included an omni-channel user experience from any device, real-time integration to SAP ECC, and storefront analytics for tracking user behavior and buying patterns.
NETAFIM selected SAP Hybris Commerce for their digital commerce platform based on robust functionality, quick time-to-value, and global scalability. Azure was selected for infrastructure hosting. A multi-year deployment roadmap was defined with a global template framework, and France was selected as the first country rollout.
With a 24 week project duration, NETAFIM France is now live with SAP Hybris Commerce with over 500 dealers and 4200 product SKU’s. Dealers now have omni-channel access to an easy-to-search product catalog, real-time dealer-specific pricing and ATP information, and online tracking of quotes, orders and invoices. Order entry errors have been reduced, and overall user satisfaction and loyalty have increased.