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Case study

Aryzta LLC


ARYZTA is a specialty food producer and distributor with a focus on specialty baking. The specialty bakery prepares and delivers freshly prepared food, providing the best value, variety, taste, and convenience to consumers at the point of sale. ARYZTA Food Europe has a diverse customer base in convenience retail, restaurants, catering, hotels, and leisure.


With multiple management teams working across different systems, ARYZTA's European support and sales processes became inconsistent. The company chose SAP Sales Cloud for its core European markets.


Clearly defined processes were identified to increase and support sales and cross-selling. Insight Into The Opportunity Pursuit ARYZTA to focus on driving additional key performance indicators, and gave the company a centralized view. Additionally, the organization improved the customer service flow between departments.


  • Implemented a single sales solution for multiple users and business lines
  • Defined Consistent Sales and Support Processes for Core Markets
  • Minimized administration and optimized collaboration between field sales and telesales
  • Delivered responsive, mobile-friendly user interface, ideal for sales rep working on tablets

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ARYZTA Food Europe

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