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Case study

Global Transmission Solutions Manufacturer

BACKGROUND

The company is a leading global manufacturer of fluid power and power transmission solutions and employs more than 13,000 employees in more than 100 locations worldwide.

CHALLENGE

As a rapidly-expanding company with multiple vertical markets, the company needed technology to match its increasingly complex business requirements for both commerce and marketing. A systemic approach was needed and a strategy for high level solution architecture with functional and technical requirement mapping.

HOW ECENTA HELPED

ECENTA supported the company with strategy, road maps, diagrams and other assets to create a holistic implementation plan for marketing solutions. The goal was to execute the plan within 6 months, with Hana Cloud Integration used as middleware across all integrations.


RESULTS

Business

  • Delivered training for both functional and technical subject matter experts
  • Delivered MRM (Marketing Planning) and marketing dashboard
  • Delivered assets such as emails, landing pages, and social media content as well as campaign success tracking
  • Delivered static and dynamic target groups

Technical

  • Collected and merged contact information from multiple channels to build a golden record
  • Delivered business roles and catalog definitions
  • Integrated Clickstream data from the websites with Google Analytics to map contact and interaction data into Hybris

Our references

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Our clients range from Fortune 500 companies to emerging industry leaders, and we help them solve complex customer experience and commerce challenges.

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